Green Real Estate and Education Go Hand and Hand and the Timing Couldn’t Be Better

What a better time to think of value in residential real estate than in the present challenging times. Most are still wondering if the projections of a turn around in the current marketplace are just fiction or truth. Five steps forward and two back, then three forward and three back. So what is really going to drive value for the buyer to buy again? What does a buyer consider in today’s economic climate for the decision to buy a home? Do they think of a home for their family in terms of how their parents looked at the purchase? Do they still think a home is the American Dream where investment returns will be offered in the 6-8% in annual growth patterns as in the past?

The current climate offers a new sales technique for mortgage and real estate companies in moving property. The “short sale” market is of value to the investor, but counter productive for future community values. So, if you want to sell a home in this market, what are your options? The appraiser will always look at recent sales, and there have been several homes foreclosed and resold as short sales in your neighborhood. The bad thing is the family that wants to move across town into a nicer home, but the short sales will affect the value of their home dramatically. Appraisers will look at the most recent sales using the cost approach to determine value. This gives you only one real option to take less for your home, and hopefully buy a short sale across town if any are available. I mean why should we take such a loose; we were always on time with our mortgage and taxes, why are we being so affected by others hard times.

So you don’t sell, because you do not want to take such a loss and there are no foreclosures in the area you want to go. What do you do to build value for the future? What do you honestly think will help your home stand out in front of the others? What do you think a buyer is thinking about today? Low utility bills? Are they considering looking into solar or energy savings? Are they curious about green building and green renovation products? Here is an idea. Put $15,000 in energy efficient upgrades in your existing home, taking advantage of the tax incentives and rebates. Now, depending on the upgrades you have chosen, the property stands out in this development. With offering up to 65% lower energy bills alone a buyer desiring your neighborhood may lean towards your home even if there is a short sale for less money. The timing couldn’t be better as most are curious on how to renovate to lower utility bills. Green renovations, can make a difference in real estate values. Using healthy materials and installing more high efficiency systems will making a difference in quality of life. While economic times are challenging those involved in the energy sector hold promise for growth. Our company, Green Real Estate Education is educating all sectors in the real estate industry to bring these points to those is there markets. Our educational programs are in demand even in these economic times.

Energy Efficient Homes and proper marketing especially if they offer the added benefit of being green certified properties are some of the most sought after residences and gaining strength daily. The entire building industry is changing towards sustainable and green techniques; it’s about time we embrace the new green revolution.

It is our opinion that a home seller should separate their property from the short sales and get green products and systems into their home as soon as possible. Some may not be thinking of selling right now, maybe in the future. But all renovations need to have energy conservation and the concepts of offering healthier indoor air quality in all they do in the future. . To investigate the best and most affordable way is to do a green renovation that will produce future value, is to hire a one of the 5,000 Green Real Estate Education has trained. A GCMP-GL is a Green Certified Mortgage Professional with a Level One Green Leadership Certification and a GCREP-GL is a Green Certified Real Estate Professional with a Green Leadership Certification. These professionals will offer options many do not even realize exist. Preparing your home for your future and the future of others will be a key to a successful sale. As a buyer, using these professionals will bring you additional information for becoming more aware of what your investment can bring in the future. This can and will support value while separating your home from others.

Evolution of Green Real Estate Properties

The ideologies of the buyers in the real estate industry have been drastically changed over the years. All they need is eco-friendly or environmental properties with required facilities. Some of the environment friendly features are:

Use of renewable energy sources

The current trend in the market is demand for eco-friendly properties. Use of solar energy in water heating appliances, air conditioners and inverters can attract many buyers. This kind of energy sources can reduce their E-bills.

Rainwater collectors

Rainwater harvesting is effective way of storing rainwater for domestic usage. By using this method in our home, a large scale of water scarcity can be reduced.

Use of wooden furniture’s

Consumers are considering organic materials like wood and bamboo to be used in interior furniture. Plywood made from wood chips and window treatment, which include bamboo shades are some of the organic designs evolving in the green properties. Wooden furniture can add warmth, richness, comfort and finesse to the household area.

Natural landscaping

It is one of the important factors for the green real estate property. Properties, which have native plants and trees growing in and around the surroundings, have much demand among the consumers. A property, which has artificial grass lawns, requires lot of water to be supplied whereas native plants and trees require only seasonal rainfall to grow. Plenty of water can be saved by having natural growing trees and plants.

Eco-friendly interior insulations

Interior insulation in home is necessary as it affects the room temperature. Use of eco-friendly insulations with wooden chips, cotton, small broken pieces of stones and rocks, newspapers, cellulose insulation can reduce the noise and green house gas emission. Natural insulations have a low embodied energy and are fully disposable/recyclable at the end of their life.

Due to the increased demand in green real estate, many firms have started to promote their properties as eco-friendly homes. Buyers are showing more interest in having energy efficient products and systems in properties. Many financial institutions and private sector firms are investing huge money in green real estate predicting its demand in the future. According to government policies, investors who are investing in this sector pay fewer taxes compared to commercial sector investing. Green building construction has become increasingly popular and construction of such buildings has been a great challenge in long run. A green building is setting up new avenues in sector and increases the talent among the architects, environmentalists and suppliers.

Green Real Estate Features

As the health of our environment and our own personal wellness become issues of greater importance, the demand for eco-friendly homes continues to rise. Home builders and developers have responded to this rising demand, and are building “green” properties in greater numbers. According to McGraw-Hill Construction, a home must contain at least 3 of the following 5 elements to be considered green: energy efficiency, indoor air quality, resource efficiency, water conservation and site management (site management would refer to a home’s exterior use of water resources and electricity).

Buyers can enjoy a multitude of benefits associated with the ownership of eco-friendly properties, not the least of which is significant annual savings on energy bills. Most of all, owners of green properties delight in knowing that they’re effectively doing their part to contribute to a healthier environment.

Preserve Precious Resources

In order to conserve electricity, green properties utilize the power of solar energy. Installation of solar panels can provide most or all of the electricity that a home may need. While this solution is relatively expensive, homeowners can easily recover the cost of their initial investment over time by way of savings on their energy bills. Solar water heaters, which are relatively inexpensive to purchase and install, are a great way to heat your home’s water without the need for electricity or natural gas. Green property may also include radiant roof barriers and upgraded insulation, which can also greatly reduce your home’s consumption of energy. Low-E windows and exterior sunscreens are very effective in lowering the amount of exterior heat that your home absorbs. This heat would otherwise make its way inside, and would cost the homeowner more to keep it cool. If you can keep the heat out, you will use less electricity!

Discover Other Simple Solutions

Other, less expensive ways to “go green” include purchasing high-efficiency HVAC systems and Energy Star appliances. Install digital thermostats with timers to further maximize your HVAC system’s energy efficiency. Outside, choose to plant trees and shrubs that require less water. Installing low-flow toilets inside the house is also a great way to conserve water. Buyers will find all of these features and more when they look into purchasing eco-friendly homes. Purchase a green property today, and do your part to contribute to a healthier environment for generations to come.

How to Avoid These 7 Common Social Media Marketing Mistakes

What has always been the most effective way to generate new business? Referrals from existing customers to their friends and families.Creating raving fans who sing your praises to others is both the least expensive and most productive form of advertising. Most people tune out traditional means of advertising. Only 1 in 6 television commercials actually generate a positive return on investment. No one under 70 uses Yellow Pages for anything. But over 80% of consumers will make a purchasing decision based on the input of friends and family.Social media marketing provides the electronic platform for word of mouth marketing to exist. Over 800 million users worldwide use Facebook. The average Facebook user has 130 friends and is connected to over 80 Pages, Groups, and Events. Over 1 billion tweets go out each week. YouTube has over 100 million views per day. The potential for your message to be spread by raving fans is more prevalent today through social media than any other time in the history of business. Can your company afford not to participate in this marketing revolution?If you’re like me, you learn from making mistakes. However, if you can learn from the mistakes of others, then you will achieve success quicker. So why not learn from the mistakes of others? Here are some common mistakes new marketers make when trying to create and implement a social media marketing plan:
I’ll figure it out as I go- the biggest time waster is going into a social media marketing campaign without any plan. Take the time to get educated on social networking sites. Not all sites are designed for businesses. Also, once you learn a site, learn all the benefits of the site. Correcting mistakes is very time consuming and will lead to many business owners abandoning their plan and walking away from the strategy. Instead, learn the basics of setting up these site, understand the different options, and spend your time engaging rather than fixing problems. There are good online educational programs out there that are designed to teach business owners on how to create and implement a social media marketing plan.
Let’s add 100 sites in one day- it’s tempting to go out and create a Facebook, Twitter, LinkedIn, StumbleUpon, Digg, Delicious, YouTube, and Foursquare account all at once. But the problem with this strategy is that if you grow too fast, you won’t be able to keep up with all the benefits of each site. The best approach is to create one site, like Facebook, learn the details and properly implement. Create your Fan page, join groups, participate in events, and engage with others. If you start up 12 at once, you won’t be as active and your lack of participation could defeat your overall goal. It’s better to have 1 or 2 completely utilized social networking sites than 100 poorly designed and ignored platforms.
Profiles don’t matter- users of social media won’t engage with people who don’t have complete profiles. Given the popularity of Twitter, Facebook, and Google+, many people will find you before they find your website. If they find your site and you have a pic of your logo, no pic, or very little personal information, then they will most likely ignore you. Your profile is your first impression, so be creative, be thorough, but most importantly, be personable.
Here’s the pitch- here’s the biggest stumbling block for most beginning marketers. Once they have an audience, they feel compelled to broadcast their message to the masses. This type of media is a huge mistake and you will be ignored if you try this on social media. Traditional one way marketing practices are a dying breed and trying to imitate these ineffective methods on a new medium will yield the same failed results. Instead of selling your product, educate the masses and establish yourself as an expert in the field in which you are practicing. For example, if you are a Realtor, instead of promoting yourself and your site, educate homeowners on what they can do to sell a house themselves. In reality, only a small percentage of people will act on do-it-yourself content. By providing valuable information, you will become an expert on the subject. Then, when the reader is ready to sell his or her house, they will most likely ask for your services.
Same method of communication- not everyone receives information through the same medium. Some people like to read, others like video, and some people will be drawn to pictures on your site. The key is to mix up the way you post. If you simply put out a blog every day, your followers will become blind to your communication method. Change it up a little. If you have a blog one day, then put up a simple video the next. Post and tag people in pictures later in the week. The more variety in your posts, the more interaction you will achieve.
Peaks and valleys- be consistent in your social media activity. This doesn’t mean that you have to make posts multiple times every day. But if your goal is to make 30 Facebook posts per month, you’ll find it’s better to have 1 post per day than 3 days with 10 posts.
Do it all yourself- did you ever have multiple email accounts? I used to have a hotmail, yahoo, and gmail account that I would use to communicate with people. Having to log into multiple accounts each day to check the emails became annoying, time consuming, and ineffective. The fact is, it became to time consuming to do this and I hardly ever used my email. However, once I learned to load all of my email accounts into Outlook, I was able to efficiently check and utilize the benefits of email. The same applies to social media. If you have to log into and log off of 5 different social media sites each day, it will become tiresome and your level of engagements on these sites will dwindle. Therefore, utilizing tools that will allow you to log into all of your social media accounts for interactions may be the best way to ensure that you consistently implement your social media plan. Again, there are some good all-in-one social media dashboards that will allow you to streamline your accounts and social networking efforts.In summary, if you are a small business owner looking to create a social media marketing plan for your business, then you absolutely should educate yourself on how to use the technology and find tools to assist you in the daily utilization. If you don’t know how to build a house and you don’t have a hammer, that house isn’t going to get built. By taking the steps listed above in this article, you will be able to quickly and effectively create & implement your own profitable social media marketing plan.